The Team
StrongHER Coaches are all
Certified Personal Trainer
Ashley Kates has two decades of experience in the fitness industry as a personal trainer, nutritionist, national level figure competitor, youth exercise specialist, pre-postnatal specialist and more.
Motherhood, postpartum depression/anxiety and an autoimmune disease (Hashimotos), exposed a massive hole in the fitness industry with ads and programs creating disordered eating and body shaming, while ignoring the issues surrounding women’s health including the most pivotal, evidence-based modality to support women - strength training.
StrongHER is a women’s-only weight training gym that specializes in education and empowering with a “everyone is welcome” culture unlike any other.
Since opening our doors in 2020, we seen hundreds of women come off medications, resolve health conditions, grow strong, confident, love themselves, and step into the greatness they always were.
Meet the Founder
Do The Right Thing
At StrongHER, we do the right thing, meaning we choose what is ethical, human, and long-term, even when it is uncomfortable or inconvenient. We lead with integrity, care, and responsibility in every interaction
Be Curious
Curiosity keeps us open, adaptable, and continuously learning. We ask questions, listen fully, and avoid assumptions
Solve Problems
We do not avoid or complain, we act. Problem-solving is a shared responsibility and a leadership expectation